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What exactly are archival prints?

What exactly are archival prints?
August 3, 2016 Brian Truono
All of our prints (paper and canvas) are archival, which means we use only certified archival papers, inks, coatings, and other framing materials. The inks and papers we use are rated for longetivity and permanence by Wilheim Research to last 90+years without any fading or color change when displayed under proper conditions (no direct UV light for extended periods of time). You can be sure your investment will remain in the same condition you receive it for many generations.

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